Building your visibility on LinkedIn is essential for professionals, including assistants, in today’s fast-paced digital world. As assistants, we often juggle multiple responsibilities while trying to demonstrate our value within our organizations. One platform that can significantly boost our visibility and career prospects is LinkedIn.
At a recent Future Assistant Global Summit, Mildred Talabi, a speaker, trainer, and coach, shared her expertise on why Building your visibility on LinkedIn is so important. She introduced the PACE formula—a practical, proven approach to making the most of LinkedIn. In this article, we’ll explore why LinkedIn matters, the common challenges we face, and how we can use the PACE formula to take our LinkedIn presence to the next level. What We’ll explore:
Why Build Your Personal Brand on LinkedIn?
Why it’s worth the effort and how it can enhance our careers.
Why LinkedIn?
Why this platform is perfect for assistants like us to grow and connect.
The Seven Common Barriers to Visibility on LinkedIn
The challenges we often face and how to overcome them.
The PACE Formula: Practical Steps to Leverage LinkedIn
A proven method to get started or improve your LinkedIn game.
This exclusive bundle of resources is designed for The Importance of Setting and Achieving Goals for Executive Assistants – it includes a range of useful templates, including examples of SMART objectives for Executive Assistants, goal-setting worksheets, conversation templates, and more.
Having a strong personal brand on LinkedIn can propel your career and professional growth in ways you might not have imagined. We all have unique qualities and skills that set us apart, and Building your visibility on LinkedIn allows us to highlight these to the world.
Your personal brand becomes your unique selling point, distinguishing you from others. By embracing what makes you different, you can showcase the distinctive skills and qualities that make you an exceptional assistant.
Building credibility is another benefit. A well-crafted LinkedIn profile demonstrates your expertise and achievements, acting as tangible evidence of your abilities. And then there are the opportunities—being visible on LinkedIn can bring unexpected advantages, from job offers to speaking engagements and collaborations that enhance your career.
Moreover, Building your visibility on LinkedIn isn’t just about you; it’s about the positive influence you can have on others. Sharing insights, experiences, and advice can make a real difference in someone else’s journey. Finally, LinkedIn allows you to position yourself as a thought leader, even in a role like ours. Assistants have so much expertise to share, and doing so can elevate how the profession is perceived.
Unique Selling Point: Think of your personal brand as your professional fingerprint. It’s what makes you, you. On LinkedIn, you can share your skills, strengths, and achievements to carve out a space that reflects your expertise as an assistant.
Opportunities: Let’s be honest—how many of us have wished for opportunities like speaking engagements, leadership roles, or even just being recognized for the incredible work we do? Building Your Visibility on LinkedIn makes these opportunities more likely to find us.
While other platforms may seem appealing, it is uniquely positioned to support Building your visibility on LinkedIn. Unlike saturated platforms like Instagram or Facebook, LinkedIn has a smaller, more professional user base. With around 840 million users (and growing), it’s much easier to stand out.
LinkedIn caters to professionals, making it the ideal space to connect with like-minded individuals and potential employers who value your expertise. And did you know that your LinkedIn profile often ranks high on Google searches? This means that Building your visibility on LinkedIn ensures you are discoverable by the right people when they search for your skills or name.
Professional Audience: LinkedIn connects us with people who genuinely care about our professional growth, whether they’re other assistants, recruiters, or leaders looking for their next business partner.
Search Engine Visibility: Did you know that your LinkedIn profile often ranks high in Google searches? That’s why Building Your Visibility on LinkedIn ensures the right people can find us easily.
Despite the benefits, many of us face challenges when it comes to Building your visibility on LinkedIn. Some of these are rooted in fear and self-doubt, which we all experience at some point.
For instance, there’s the fear of saying the wrong thing—what if we post something that isn’t received well? It’s important to remember that LinkedIn is a space for learning and professional growth, so being authentic and thoughtful is what matters most.
Then there’s the fear of appearing boastful. As assistants, we often downplay our achievements, but sharing them isn’t about bragging—it’s about inspiring others and showing what’s possible. Here are some other common barriers to visibility on LinkedIn:
Mildred Talabi’s PACE formula is a step-by-step guide to Building your visibility on LinkedIn. Let’s break it down:
Profile: Your profile is the foundation of Building Your Visibility on LinkedIn. Pay attention to details like your picture, banner, headline, and about section. Aim for an all-star status by completing your profile fully.
Audience: Building Your Visibility on LinkedIn starts with understanding your audience. Identify who you want to connect with and craft your content to resonate with them.
Content: Share original content that showcases your expertise. Whether it’s a tip that’s worked wonders in your role or a perspective on the assistant profession, your voice matters. Try to post consistently—at least three times a week.
Engagement: Interact with others by leaving meaningful comments, joining discussions, and building relationships. Engagement is key to Building Your Visibility on LinkedIn.
LinkedIn has added features that make building your visibility on LinkedIn in 2025 even more possible:
Profile Visibility Tools: New updates allow us to highlight career changes and milestones in ways that catch the eye of recruiters and peers.
AI-Driven Job Suggestions: Premium users now get smarter job recommendations based on their entire profile, so keeping your profile up-to-date is more important than ever.
Building your visibility on LinkedIn isn’t just about adding another task to our to-do list—it’s about celebrating what we already do so well and sharing it with the world. If you’re looking for more ways to enhance your career, check out our free Job Search Online Course: Assistant Job Search Accelerator. It’s designed specifically for assistants to help you navigate your job search with confidence and land your next role faster.
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