Become the Strategic Business Partner
Your Executive Can’t Work Without
Master the strategies, tools, and mindset to operate in the inner circle, drive impact, and future-proof your career.
Every senior Assistant has the potential to work as a Strategic Business Partner
A Strategic Business Partner isn’t just in the room – they’re part of the conversation shaping the future of the organization. They anticipate challenges, influence decisions, and work in lockstep with their Executive to deliver results that matter.
This course gives you the exact tools, frameworks, and confidence to move beyond task execution and into true partnership – where you’re recognized, respected, and trusted as an indispensable part of the leadership team.
Transform your career and achieve greater success
Whether you’re ready to elevate your partnership with your Executive or step fully into a Strategic Business Partner role, this course will give you the frameworks, confidence, and recognition to thrive at the highest level.
BY THE END OF THIS COURSE YOU WILL HAVE:
The confidence to lead and influence strategic projects
Know how to position yourself in high-level conversations, communicate your value clearly, and contribute meaningfully to your organization’s long-term goals.
A clear career vision and roadmap
Shape your role with intention, align your work with your strengths, and proactively take ownership of your growth. You’ll walk away with a plan for a fulfilling and impactful career.
Proven tools to showcase your value
Use our templates and strategies to deliver measurable results, highlight your impact, and confidently demonstrate the difference you make every day.
Recognition as a trusted right-hand to your Executive
Anticipate needs, strengthen trust, and build the kind of partnership where you are not just supporting - but leading alongside your Executive.
I feel inspired. No matter what I tried, I couldn't get into the zone with my boss and I started doubting my abilities because I had been unable to figure out his preferred style of working. However, within three weeks of starting The Strategic Business Partner, not only have I noticed a difference in the way we interact, but my boss has been very complimentary and we are on our way to a great working relationship. I feel revitalised and that is just from implementing a few pointers from the program. I feel very encouraged.
Step Into Your Strategic Business Partner Role
Pay in your chosen currency.-
Workbooks included with every module
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Video-based lectures with world-leading tutors
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Copy-and-paste swipe files, checklists, resources & templates
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Questionnaires and surveys you can work through with your Executive
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Certificate delivered on completion of the course
Words of Praise From Past Students
They did it. So can you.
Get Started Now
Don’t let budget approval stop you from enrolling
If you want to take the course but are unsure how to ask your Executive or L&D department to cover the cost of the course, don’t worry, we have you covered. Download our course brochure and business case. Both documents have helped 100s of Assistants ask their organisations to cover the course fees and enrol in the Strategic Business Partner online course.
Book a discovery call
Not sure if the Strategic Business Partner Online Course is right for you? Book a free 15-minute discovery call with our team to explore how this course can align with your career goals. We’ll answer your questions, share insights into the course content, and help you decide if it’s the perfect fit for your professional growth.
The Exact Roadmap To Elevate Your Role
Build an unshakable partnership with your Executive, and establish yourself as a trusted leader in your organization.
- PREVIEW FOR FREE: What does it mean to be a Strategic Business Partner? (16:55)
- Trust, loyalty, honesty and respect: An introduction to strategic partnerships (10:30)
- How to build trust with your Executive
- Building an effective relationship with your Executive
- Building Rapport with Your Executive (21:22)
- WORKBOOK: Accelerating Trust with Your Executive
- EXERCISE: Are you ready to start building your partnership? Ten questions to ask yourself and your Executive (2:08)
- TEMPLATE: 20 Questions to Help Build Rapport
- TEMPLATE: 20 Questions to Help Build Rapport
- BONUS: Rise up! How to excel as a Strategic Business Partner
- Ripping up your job description and aligning your role with strategic business objectives (8:47)
- Reviewing your job description
- Moving away from tick-box administrative tasks to value-adding tasks (21:28)
- WORKBOOK: Moving away from “tick box” administrative tasks
- EXERCISE: Crafting your role – Your 90-Day Plan (7:58)
- TEMPLATE: Creating SMART goals and objectives that align with your organisation’s strategy
- TEMPLATE: Job Description for a Strategic Business Partner
- BONUS: Crafting your role masterclass with Shirwyn Weber (61:07)
- 10 expectations Strategic Business Partners have of their Executive (6:54)
- Encouraging your Executive to delegate (10:38)
- What meetings should you have with your Executive?
- WORKBOOK: What supervisory support do you need to become a Strategic Business Partner?
- EXERCISE: The Partnership Model (11:00)
- TEMPLATE: Measuring performance by meeting and exceeding expectations
- BONUS: Managing your 1:1 meeting with your Executive (13:00)
- Communicating with clarity and confidence (24:11)
- Effective listening (18:46)
- Understanding your Executive’s behaviour (38:41)
- Being curious and asking good questions (46:15)
- WORKBOOK: The communication agreement
- EXERCISE: Understanding your personality and communication preferences
- TEMPLATE: Clarifying questions
- BONUS: Mastering difficult conversations (31:40)
- Exploring the concept of the inner circle (15:38)
- Case study: Working in the inner circle (44:20)
- How can you be heard when people don’t want to listen?
- WORKBOOK: Creating your own inner circle and building influence
- EXERCISE: How credible are you in your role?
- TEMPLATE: Understanding Leadership Styles
- BONUS: Q&A with Debbie Gross, Former Chief EA to the CEO of CISCO (63:50)
- Creating impact in your role (23:23)
- This three-letter word is holding you back (13:01)
- Saying no more often can create impact
- WORKBOOK: Moving the Needle – Creating Impact in Your Role
- EXERCISE: Finding opportunities for growth (10:29)
- TEMPLATE: Creating Strategic Impact
- BONUS: Strategic Project Example
- Become a person of influence by elevating your brand through
networking (9:35) - Discover your ‘Big Game’ (your mission, vision and purpose) (67:58)
- WORKBOOK: How to elevate your personal brand using the know-like-trust principle
- EXERCISE: How to communicate your value and uniqueness through your spoken word (4:09)
- TEMPLATE: 20 networking questions to use at any Assistant event
- BONUS: Me, Incorporated (17:39)
- The road to strategic thinking (20:06)
- Improving your strategic thinking (17:58)
- WORKBOOK: Understanding your organisation’s strategy
- EXERCISE: The listening tour (8:35)
- TEMPLATE: Resources to increase your business acumen
- BONUS: Introducing OKRs (29:49)
- Anticipating needs and other mind-reading tricks (26:28)
- Operating in partnership (16:58)
- Holding yourself accountable (5:08)
- Giving and receiving feedback (16:14)
- EXERCISE: What do they pay you for? Getting results beyond the drift! (8:24)
- TEMPLATE: Preparing for a difficult conversation with your Executive
- BONUS: Strategic Project Example
- How to work in a high-pressured environment (20:11)
- How to engage in consistent and constant communication about your needs (14:41)
- Self-care and The Strategic Assistant (17:35)
- Understanding overwhelm and setting priorities
- How to regain control of your workload (26:02)
- WORKBOOK: Discovering your boundaries and respecting them
- EXERCISE: Partnering with a self-reliant Executive
- BONUS: The Elevated EA – An Interview with Maggie Jacobs (62:38)
- Think Like a CEO (36:54)
- How to overcome imposter syndrome (33:09)
- Remaining steady in the storms of change (27:51)
- The Assistant Growth Mindset (7:54)
- EXERCISE: How to ensure nothing falls through the cracks
- EBOOK: Building Influence in the Assistant Role
- TEMPLATE: Key Strengths for High Performing Assistants
- BONUS: Empowering yourself (27:29)
- Staying visible and in the loop while working at home (28:11)
- Supporting multiple Executives remotely (32:42)
- New Practices: Working as a Strategic Business Partner (38:02)
What sets The Strategic Business Partner apart?
01
Proven Track Record
With over 10 years of experience, we’ve trained more than 50,000 Assistants across 80+ countries. Many of them have gone on to secure promotions, expand their influence, and become indispensable to their Executives.
02
An Action Plan
No fluff. No theory for theory’s sake. We give you a step-by-step blueprint that shows you exactly how to elevate your role, strengthen your partnership with your Executive, and create measurable business impact.
03
Learn From the Best
The Strategic Business Partner Online Course features insights from leading industry experts, high-performing Assistants, and executive coaches who have walked the path you’re on. You’ll gain insider knowledge you won’t find anywhere else.
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Money Back Guaranteed
We are confident that our online course will advance your career. However, if you are unsatisfied with your purchase, contact us in the first 30 days, and we will give you a full refund.
About the Head Coach
I’m Nicky, and for over a decade, I’ve been helping EAs not only excel in their roles but step confidently into strategic positions alongside their Executives.
Since 2011, through Practically Perfect PA and now The EA Campus, I’ve supported over 70,000 Assistants worldwide with training, events, and online programs. But the Strategic Business Partner course is my flagship program – built to help EAs like you become trusted advisors, decision-shapers, and indispensable partners in business success.
Why this matters: I’ve seen firsthand how the Assistant role has transformed. Executives need someone who can think ahead, challenge perspectives, and drive strategic outcomes. This course distills the skills, tools, and real-world strategies I know make the difference between being supportive and being truly influential.
Over the years, I’ve worked with thousands of EAs navigating the leap to Strategic Business Partner, and I know the exact challenges you’re facing:
- How do I build trust and credibility at the highest levels?
- How do I shift my role from task-based to value-based?
- How do I confidently show up as a peer in strategic conversations?
That’s exactly what we cover inside the The Strategic Business Partner and we can’t welcome to you to the course.
Take the Next Step in Your Career
This program gives you the tools, strategies, and confidence to step into the role of a true Strategic Business Partner.
PAY WITH ALL MAJOR CREDIT CARDS
30-DAY MONEY-BACK GUARANTEE
OPTION TO PAY BY INVOICE OR BACS
OVER 5,000 SUCCESSFUL STUDENTS
Have Questions? We have answers.
The course starts now and never ends! It is a self-paced online course – you decide when to start and finish.
The online course contains 12 modules with over 20 hours of video content. Therefore, we recommend that students study a module per week and complete the course over 12 weeks.
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days, and we will give you a full refund. You can read the full refund policy here.
Yes, get in touch with us. We will send you an invoice for the course. We also offer discounts for teams of Assistants. Just get in touch.
When you sign up for the training, you’ll also gain lifetime access to all the downloadable resources and recorded video training. This way, you can revisit the course at your own pace and at your convenience.
Absolutely! We have many Assistants from all over the world who have completed the course. The strategies you’ll learn in The Strategic Business Partner Program are universally applicable.
You’re Ready to Be Seen as More Than an Assistant
Join the 5,000+ Assistants who have transformed their roles and built stronger partnerships with their Executives.
