INNOVATE

EA CAMPUS VIRTUAL SUMMIT

This Summit will empower Assistants with the skills to harness the power of advanced automation and AI, streamline workflows, and enhance productivity. By leveraging cutting-edge technology, Assistants will reduce manual workloads and boost efficiency, ensuring they lead the way in an increasingly tech-driven world.

Friday, July 11th, 2025

To make this truly global, we’re streaming the full summit live and on repeat for 24 hours.
And yes, the chat will be live too!

This Summit is designed just for you - and you're invited!

Join our one-day online event — proudly sponsored by Vimcal EA — exclusively for Executive Assistants, Personal Assistants, and Administrative Professionals: The Innovate Virtual Summit.

This Summit is perfect for those eager to grow professionally, learn how to implement the latest technology and take their productivity to new heights.

You’ll gain insights from experienced professionals who have successfully integrated advanced tech tools into their roles. Our experts will share behind-the-scenes strategies, real-life success stories, and practical tips to help you master automation and AI applications that will make your work easier and more impactful.

The Innovate Virtual Summit is sponsored by Vimcal EA, world-class software for the most advanced calendar users: Executive Assistants.

Summit Schedule

AI at Your Fingertips: Supercharge Your Workflow with Microsoft Tools.

Shelley Fishel, Founder of Tomorrow’s VA

We’re thrilled to welcome Shelley Fishel, Founder of Tomorrow’s VA, to the Innovate Virtual Summit. Shelley will deliver a powerful, practical session designed specifically for Executive Assistants, exploring how AI is transforming the way we use Microsoft 365. From smart shortcuts to automation tools that streamline your daily tasks, Shelley will show you how to unlock the full potential of Microsoft’s AI features – saving you time, increasing your productivity, and helping you stay ahead of the tech curve. 

Inspire and Innovate: Design Smarter with Canva AI and Unleash Your Creativity

Annie Soiza, Creative Brand Designer

We’re excited to welcome Annie Soiza, Creative Brand Designer, to the Innovate Virtual Summit for a session that will spark your creativity and elevate your design game. In Inspire and Innovate: Design Smarter with Canva AI, Annie will show Executive Assistants how to harness the power of Canva’s AI tools to create stunning visuals with less effort and more impact. Whether you’re designing presentations, social posts, or internal communications, this session will help you save time and unleash your creative potential.

Practical and Tactical AI Tips for Your Next Project!

Mary Beth Imbarrato, Project Management Specialist and Global Trainer

We’re delighted to have Mary Beth Imbarrato, Project Management Specialist and Global Trainer, joining us at the Innovate Virtual Summit. In this session designed for Executive Assistants, Mary Beth will explore how AI is reshaping project management – helping you streamline planning, improve communication, and keep projects on track with greater ease. Whether you manage small initiatives or large-scale projects, you’ll learn practical ways to integrate AI tools into your workflow and boost your confidence as a strategic project partner.

Beyond ChatGPT: Why EAs Need More Than Generalist AI

Johnny Wu, Head of Marketing at Vimcal EA and Founder of CCing my EA
Generalist AI tools like ChatGPT are powerful, but they weren’t designed for the realities of Executive Assistant work. In this session with Johnny Wu, Head of Marketing at Vimcal EA and Founder of CCing my EA, we’ll explore the pros and cons of using general-purpose AI and why specialist tools will outperform it when it matters most. Johnny will share a real-world story about trying to restore an old family photo using different AI platforms and how it unexpectedly reshaped his perspective on productivity technology.
 
All-in-one tools are great when “good enough” is sufficient. But when you’re scheduling high-stakes meetings on a packed executive’s calendar where nothing can be allowed to fall through the cracks, purpose-built tools like Vimcal EA will shine. This session is a chance to step back and rethink how we evaluate AI, and to get a glimpse at a new AI tool built specifically for EA workflows.

Managing Interruptions with AI

Nicky Christmas, Founder of The EA Campus

Interruptions are part of the job, but what if you could redirect some of them without losing momentum or focus? In this hands-on, forward-thinking session, Nicky will show EAs how to harness the power of AI to manage daily disruptions more effectively.

You’ll learn how to create and customise your own GPT, an AI assistant trained on your internal knowledge, processes, and FAQs, that colleagues can interact with instead of coming to you for routine questions. Whether it’s “Where’s the latest deck?” or “How do I book travel?”, your custom GPT can handle it.

This session will walk you through:

  • The basics of building a Custom GPT with no coding skills needed
  • What to include in your knowledge base for maximum impact
  • How to train and refine your GPT over time
  • Tips to introduce and encourage team adoption

By the end of this session, you’ll have a clear blueprint for setting up an AI-powered assistant that protects your time and empowers your colleagues, freeing you to focus on the strategic work that really matters.

From strengths to success: Positive Psychology meets Practical Frameworks

Diana Brandl, International Keynote Speaker, Trainer, Amazon’s Bestselling Book Author, LinkedIn Learning Instructor and Podcast Host

This session focuses on strengthening strengths through positive psychology while introducing the use of SWOT analysis and the Business Model Canvas. It contains an exploration of positive psychology, highlighting its importance for professional growth and how leveraging strengths contributes to greater satisfaction and performance.

Participants will then discover practical methods to identify and embrace their strengths, including tools such as CliftonStrengths. The session continues with an introduction to SWOT analysis as a personal development tool, enabling participants to analyze their strengths, weaknesses, opportunities, and threats to enhance career strategies.

The session introduces the Business Model Canvas, explaining its role in aligning personal and professional value creation. Executive assistants will see how they can integrate the Canvas framework to support organizational objectives, with practical examples provided to connect this concept to their roles.

ChatGPT For Executive Assistants

Fiona Young, Founder of Carve

We’re thrilled to welcome Fiona Young, Founder of Carve, to the Innovate Virtual Summit. Fiona will be sharing her expert insights on how Executive Assistants can make the most of ChatGPT in their daily roles. From writing smarter emails to speeding up research and simplifying complex tasks, Fiona will demonstrate practical ways EAs can use ChatGPT as a powerful productivity partner. Whether you’re just getting started or looking to level up your AI skills, this session will have plenty of inspiration and takeaways.

Join us for four hours that will transform your career.

Whether you’re aiming to take your career to new heights or refine your skills in advanced technology, the Innovate Virtual Summit is designed just for you. This summit will provide you with the knowledge and practical tools to navigate and leverage automation and AI, helping you stay ahead in the evolving workplace and maximize your impact.

With three different pricing options, there’s a ticket that suits every need, whether you’re attending solo or bringing your entire team!

Individual Ticket

1 individual license
290
  • 7 tailored sessions for Assistants (Watch Live)
  • 3-month access to all session recordings (Watch at Your Leisure)

Group Ticket

10 individual licenses
2,322
  • 7 tailored sessions for Assistants (Watch Live)
  • 3-month access to all session recordings (Watch at Your Leisure)
  • Save up to 30% compared to individual tickets

Enterprise Ticket

40 live licenses + unlimited post-event licenses
5,806
  • 7 tailored sessions for Assistants (Watch Live)
  • 12-month access to session recordings (Watch Anytime)
  • Multi-location access so teams across multiple offices can participate
  • Great for organizations with large teams or global offices

Assistants love our Virtual Summits

Frequently asked questions

Yes. The replay will be available from Saturday 12th July. You will have access to the replay for three months.

No. Refunds are not offered. You will have access to the replay for three months, so you can watch the event on your own schedule. You can see our full refund policy here

We’ll be streaming the entire Innovate Virtual Summit live and on repeat for 24 hours, starting at 0:00 AM BST on Friday 11th July.

That means no matter where you are in the world – Sydney, San Francisco, Singapore or Scotland – you can join live at a time that works best for you.

Here’s how it works:
We’ll begin the summit at 0:00 AM BST and then replay the full four-hour programme again and again throughout the next 24 hours. You can tune in when it suits your schedule, whether that’s morning, afternoon, evening, or even overnight.

And yes, the live chat will be running throughout the 24-hour window, so you’ll still be able to interact with fellow Assistants, ask questions, and swap ideas in real-time – just like you would at any of our Virtual Summits.

  • Want to join partway through? No problem.
  • Prefer to watch one or two sessions now and the rest later? Easy.
  • Only available in the evening? You won’t miss a thing.

This new format is all about flexibility and inclusion. Whether you’re working a packed diary or logging in from the other side of the world, you’ll still get the full summit experience – your schedule, your way, with a global community of Assistants learning right alongside you.

We accept BACS payments for Group and Enterprise Tickets. Individual Tickets must be paid by credit or debit card. We also accept Paypal Payments, Apple Pay and Google Pay.

We use Crowdcast for The EA Campus Virtual Summits.

Our Sponsor

The Innovate Virtual Summit is sponsored by Vimcal EA, world-class software for the most advanced calendar users: Executive Assistants.