Having spent over a decade working with and training Assistants, one of the most common challenges I hear is this: Assistants often feel their work goes unnoticed. How many times have you thought, “My Executive doesn’t know what I do”? It’s a frequent complaint, and worse yet, many Assistants also say, “My work goes unappreciated.”
It’s understandable. Many Assistants prefer to work behind the scenes, and the tasks they handle often form the backbone of the organization. However, these contributions aren’t always obvious, nor are they often rewarded or recognized. Another way to frame this is that much of the work Assistants do isn’t considered worthy of promotion.
Does this sound familiar?
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Recognizing the Problem: Non-Promotable Tasks
Let’s take it a step further. Over 95% of Assistants identify as female, and research from the Harvard Business Review shows that women receive 44% more requests than men for non-promotable or volunteer tasks.
What are non-promotable tasks? These include activities like organizing team events, planning office moves, or onboarding new hires. While these tasks are time-consuming and critical to any organization’s success, they often don’t contribute directly to the company’s bottom line or carry the prestige of other projects.
The research also found that women, regardless of rank, spend a median of 200 more hours per year on non-promotable work than their male colleagues. For Assistants, who already take on many of these tasks, the number is likely even higher.
If you work for a female Executive, the frequency of such requests may be even greater.
For those who feel like their work is invisible, it’s essential to:
- Identify non-promotable tasks.
- Strategically choose work that is recognized and rewarded.
- Make your invisible work visible.
Ensure Every Task You Do Is Necessary
Every organization has strategic priorities and goals. Your tasks should align with these objectives. Before accepting a task or project, ask yourself:
- Does this task align with my Executive’s goals, team objectives, or the organization’s strategy?
If the answer is no, reconsider whether it’s worth your time. Tasks disconnected from strategic goals are less likely to be seen as valuable or rewarded.
Speak Up in Team Meetings
Often, an Assistant’s work is only visible to their Executive and not to the broader team or department. Even those you closely support may not fully recognize your contributions. Use team meetings as an opportunity to share your work. Explain how your efforts impact your Executive, the team, and the organization.
Build a Strong Relationship with Your Executive
Your Executive should be your biggest advocate. They need to see the value you bring and understand how your work supports their objectives. Regularly communicate what you’re doing, how it aligns with their goals, and how it moves their priorities forward.
Don’t Immediately Volunteer for Non-Promotable Tasks
Many Assistants are natural people-pleasers, eager to help those around them. While this is admirable, it’s not always strategic. If you’re frequently asked to take on invisible work, resist the urge to say yes immediately. Instead, respond with, “Let me think about this and get back to you in 24 hours.”
This approach gives you time to evaluate whether the task aligns with your career goals or workload. Remember, every task you take on requires time and energy that could be spent on more visible work.
Evaluate the Benefits of Invisible Work
Before taking on a non-promotable task, weigh the benefits. Ask yourself:
- Will I learn something new?
- Will this task benefit my career or skill development?
- Does it provide a safe space to learn, grow, or even fail (and learn from that failure)?
If the task offers tangible benefits, it may be worth accepting.
Request High-Visibility Projects
If your workload consists largely of invisible or non-promotable tasks, ask for more visible assignments. Use your track record of successfully completing projects to demonstrate your ability and request opportunities to take on work that is more aligned with strategic goals.
Making your invisible work visible takes intention and effort, but it’s essential for gaining recognition and advancing your career. By aligning your work with organizational goals, communicating your value, and strategically choosing tasks, you can ensure your contributions are both seen and appreciated.
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