AI and Events Management
Masterclass
Wednesday 25th February 2026
Discover how AI and tech can transform the way you plan events
Wed 25th Feb 2026 | 11am EST | 4pm GMT | 5pm CEST
Welcome to our exclusive LIVE AI and Events Management Masterclass, created specifically for EAs who want to plan and deliver events more efficiently, creatively, and strategically.
This three-hour LIVE training is designed and delivered by William Thomson, a renowned events management expert with over two decades of experience in creating memorable, high-impact events.
Through this masterclass, you’ll discover how to harness the power of AI, digital tools, and technology to make event planning smoother and smarter. From streamlining admin tasks to enhancing creativity and communication, you’ll learn how to apply technology across every stage of planning.
Whether you’re delivering in-person, virtual, or hybrid events, this session will give you the skills and confidence to use AI and technology to save time, reduce stress, and elevate the attendee experience.
In this masterclass, you’ll learn how to use AI and technology to cut the stress out of event planning, save hours of admin, and deliver seamless, memorable events.
AI-ENHANCED ORGANIZATION
Learn how to use AI and digital tools to simplify event planning, from managing timelines and schedules to coordinating resources.
TECH-DRIVEN CREATIVITY
Develop the ability to apply AI and tech solutions creatively, whether it’s generating fresh ideas for event themes, enhancing communications, or reimagining virtual and hybrid experiences.
STRATEGIC EVENT MANAGEMENT
Gain insights into how AI can support strategic planning, aligning event objectives with business goals, analysing attendee feedback, and ensuring every event delivers measurable impact and success.
MASTERCLASS OVERVIEW
Part One: Laying the Digital Foundations
We’ll begin the AI and Events Management Masterclass with a group discussion to explore your current experience of planning events and where AI and technology could support you. Share your own stories, the challenges, successes, and sticking points, in a collaborative, supportive setting.
Together, we’ll build a practical framework that highlights where AI-powered tools, digital workflows, and automation can reduce workload and streamline planning. William will walk you through how these technologies fit into the wider events cycle, ensuring you gain a clear picture of how to modernise your approach.
To close this section, we’ll set achievable goals for embedding technology into your future events so you can plan with more confidence and less stress. You’ll walk away able to:
- Identify where AI and technology can save time and reduce admin.
- Set goals for using tech to strengthen efficiency and impact.
- Apply a practical framework for modern event planning.
Part Two: Creativity and Innovation in Events
In this section, we’ll explore how AI can enhance your creativity and innovation as an event planner. We’ll begin with a group exercise to generate fresh ideas for event formats and designs, then analyse how technology can bring these ideas to life.
William will guide you through strategies for turning traditional, routine events into engaging, memorable experiences – whether they’re in-person, virtual, or hybrid. You’ll also discover how AI can support brainstorming, content creation, and attendee engagement without losing the human touch.
Finally, we’ll discuss how digital tools make content capture and post-event reuse easier than ever, extending the life and impact of every event you deliver. You’ll walk away able to:
- Use AI to generate creative ideas and fresh approaches to events.
- Enhance in-person, virtual, and hybrid experiences with innovation.
- Apply strategies for capturing and reusing content effectively.
Part Three: Implementing Change and Achieving Excellence
The final part of the AI and Events Management Masterclass focuses on making AI and technology a practical, sustainable part of your event planning process. William will show you how to embed digital workflows into your planning, so they become seamless rather than overwhelming.
We’ll explore how to manage change — whether that’s encouraging stakeholders to embrace tech, or finding the right balance between human oversight and automation. Through guided discussion and scenario-based exercises, you’ll practise applying these ideas to real-world planning challenges.
To finish, you’ll reflect on the sessions and set personal action steps for how you’ll integrate AI and tech into your upcoming events. You’ll walk away able to:
- Confidently integrate AI and digital tools into your workflows.
- Manage change and gain buy-in from executives and stakeholders.
- Build sustainable, future-ready systems for event excellence.
Key Takeaways
AI-Powered Planning
Learn how to use AI and digital workflows to reduce admin, streamline scheduling, and simplify the entire event planning process.
Tech-Driven Creativity
Discover how AI can help spark fresh ideas, enhance content creation, and design innovative formats for in-person, virtual, and hybrid events.
Smarter Event Workflows
Gain practical strategies to integrate AI into your planning, from automating, budgeting to managing attendees.
Future-Ready Event Skills
Walk away with the confidence and tools to deliver seamless, impactful events while positioning yourself as an EA who leads with tech.
Join the Masterclass
Pay in your chosen currency.-
3 hour LIVE Masterclass
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Includes All Slides and Handouts
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Access to the post-masterclass recording for three months
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Certificate on completion of the Masterclass
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BONUS: Events Management Template Bundle
Make the Ask
Download the business case
Don’t let budget approval stop you from enrolling
If you want to take the Masterclass but are unsure how to ask your Executive or L&D department to cover the cost of the course, don’t worry, we have you covered. Download our course brochure and business case. Both documents have helped 100s of Assistants ask their organisations to cover the Masterclass fees and enrol in the event.
What You’ll Walk Away With
Step-by-step methods to use AI and digital tools to streamline event planning, from scheduling and logistics to managing multiple moving parts with ease.
Fresh ways to apply AI for brainstorming themes, shaping event agendas, and enhancing both in-person and virtual attendee experiences.
Confidence in integrating AI into your event workflows - automating communications, simplifying admin, and saving valuable hours.
The credibility to lead AI adoption in your event planning, positioning yourself as a tech-savvy, forward-thinking EA who delivers impactful events every time.
Bonus
Events Management Templates for Assistants
50 Event Management Templates (Value $90)
If you’re an Assistant juggling a myriad of responsibilities, organising events can often feel like an added challenge.
However, our Events Management Digital Download bonus, included free with The Events Management Masterclass, makes event planning a breeze, no matter the occasion.
Typically valued at $90, these templates are your secret weapon for effortlessly managing any event.
Have Questions? We have answers.
The AI and Events Management Masterclass takes place on Wednesday, 25th February 2026. The Masterclass starts at 11.00 am ET – 2.00 pm ET. Check on WorldTime Buddy to confirm your timezone.
The Masterclass is 3 hours.
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us, and we will review your request.
Yes, get in touch with us. We will send you an invoice for the course. We also offer discounts for teams of Assistants.
When you sign up for the masterclass, you’ll also gain access to all the downloadable resources and recorded video training for three months. This way, you can revisit the course at your own pace and at your convenience.
Absolutely! We have many Assistants from all over the world who have completed the masterclass. The strategies you’ll learn in this Masterclass are universally applicable.
