In Ep80: The EA Campus Podcast, Nicky Christmas sits down with the brilliant Julia Schmidt — Executive Assistant, author, speaker, and Executive Vice Chair of IMA (International Management Assistants).
Julia shares her remarkable 20-year journey from Brazil to Norway, highlighting the three key decisions that shaped her career: joining a professional community, pursuing a business education to build strategic influence, and becoming a certified Reinvention Practitioner.
In this special replay from Ep80: The EA Campus Podcast, Nicky and Julia explore what it means to be an agent of change in a profession that’s constantly evolving. They discuss how Executive Assistants can align personal growth with organisational goals, lead through reinvention, and use feedback as a tool for transformation.
Whether you’re looking to refresh your goals for 2025, boost your confidence, or hear from one of the most forward-thinking voices in the EA profession, Ep80: The EA Campus Podcast is packed with perspective, warmth, and practical advice.
Show Notes
In this episode:
Julia’s journey from teacher to international Executive Assistant
Why joining a professional community transformed her career
How studying business opened new doors to strategic influence
What it means to become an agent of change
How EAs can embrace reinvention and stay relevant in a fast-changing world
Aligning your goals with your Executive’s for real business impact
Why feedback is one of the most powerful gifts you can receive
The three levels of networking every EA should build
Julia’s advice for creating a simple one-page career strategy for 2025
Resources Mentioned:
Connect with Julia:
Use this template to design a career you’re excited about and proud of
This powerful, step-by-step template is designed exclusively for busy Executive Assistants who want to take ownership of their professional growth.


