LinkedIn is no longer just a digital CV; it’s where Executives build influence, attract opportunities, and showcase leadership. And as an EA, you’re in the perfect position to help. In The EA Campus Podcast Ep60: How EAs Can Support Their Executive’s LinkedIn Presence, host Nicky Christmas shares seven practical steps you can take to support your Executive’s personal brand—without it taking over your day.
Whether you’re already ghostwriting posts or just dipping your toes into LinkedIn support, The EA Campus Podcast Ep60: How EAs Can Support Their Executives’ LinkedIn Presence is packed with real-world advice, tools, and insights to make the process smoother.
In this episode, you’ll learn:
How to set clear goals and boundaries with your Executive
The types of content that perform best on LinkedIn
How to create a sustainable content schedule that fits into your workload
Tools that help you write, schedule, and track posts effectively
How to turn social media support into tangible performance wins
What not to do when managing your Executive’s LinkedIn presence
Content Planning & Scheduling
Trello / Asana – build and track your content calendar
Notion – content tracker for visibility
SocialBee – schedule, categorise, and repurpose posts
Buffer / Later – simple content scheduling tools
LinkedIn’s Native Scheduling – plan directly in-platform
Content Creation & Design
Canva – design graphics and thumbnails
ChatGPT – brainstorm and draft ideas (edit for tone!)
LinkedIn-Specific Tools
Shield App – performance analytics
Taplio – personal branding, scheduling, and AI-assisted content
LinkedIn Creator Mode – highlight posts and unlock extra tools
Crystal – understand tone when connecting with new contacts
Profile Optimisation
Teal
Resume Worded
EA Insight of the Week: You don’t need to be a social media manager to add value here; you just need the right plan, the right tools, and the confidence to start.
By the end of The EA Campus Podcast Ep60: How EAs Can Support Their Executive’s LinkedIn Presence, you’ll have a clear roadmap to elevate your Executive’s online visibility while boosting your own credibility as a strategic partner.
Grab our one-page KPI Template with clear, easy-to-use metrics that will help you track your impact, showcase your value, and start meaningful conversations with your executive.
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The EA Campus Podcast
with Nicky Christmas
Weekly interviews, strategy, and advice for Executive Assistants who mean business.
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